2026 Shenzhen Pet Fair's Introduction

Adhering to the strategic positioning of "Basing on China, connecting Asia, facing the World," Shenzhen Pet Fair builds an international trade platform for the pet industry. Through the professional operational model, it continuously facilitates efficient trade cooperation in the global pet industry. The exhibition will be grandly held in Shenzhen Convention and Exhibition Center from March 12 to 15, 2026, Lasting for 4 days, with an exhibition area of 90.000 square meters. lt features 8 themed pavilions, gathering over 1,000 exhibitors from China and around the world.

Basing Shenzhen's status as the core city of the pet industry in South China and the "Global Capital of Cross-Border E-Commerce," the Shenzhen Pet Fair integrates strategic geographical advantages with the vast consumer market of the pet economy. It serves as a unique strategic platform for manufacturers and brands to deepen their presence in South China, expand nationwide, and explore Southeast Asian and global pet markets. The exhibition implements a "Go Global, Invite In" approach by organizing overseas buyers and exhibitors’ programs, empowering pet enterprises to tap into global market opportunities.


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Exhibition Features
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"Golden March Season: Seize Massive Opportunities"

Secure your spot in the golden March season as we launch China’s premier pet industry exhibition of the year—deepening domestic roots while connecting globally. Guided by the philosophy of "Excellent Selected, Know what buyers want," we uncover procurement demands from domestic professional buyers and integrate overseas buyer resources.

Centered in Shenzhen, the exhibition invites global buyers and focuses on cross-border e-commerce, empowering Chinese brands to go global. We help exhibitors connect with diverse procurement channels, including domestic and international distributors, retail stores, and e-commerce platforms.

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"The '5X Supernova' Program"

From the buyer's perspective and aligned with evolving pet ownership trends, we launch the groundbreaking "5X Supernova" Program — a comprehensive omnichannel initiative focusing on:

New Products | New Brands | New Technologies | New Energy —“New Product Showcase Zone+New Product Launch Show+New Product Sourcing Guide+New Product Business Matching+New Product Live Streaming”.With 5,000+ SKUs of annual new releases unveiled during the exhibition, we're establishing the pet industry's premier annual platform for premium product launches.


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"Million-RMB Procurement Festival"

The 2026 Shenzhen Pet Fair Procurement Festival precisely targets pet market trends and procurement needs, creating efficient connections between exhibitors and professional buyers.
Exhibitors gain early traction with exclusive pre-event deals. Buyers enjoy substantial procurement subsidies during the event, Interactive Supply-Demand Matching. Comprehensively empowered exhibitors to access premium buyer traffic & Secure multi-channel purchase orders & Maximize exposure through integrated thematic zones.


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10+ Conference Forums

Concurrently with the exhibition, we present: 

• The 5th Global Pet Industry Channel Development Conference & Belt and Road Pet Industry Summit 

• The 5th China Pet Smart Retail Conference 

• The 5th Pet Grooming & Care Symposium 

• 2026 China Pet Intelligent & Technology Summit 

• 2026 Pet Nutritionist Leadership Forum 

• 2026 Pet Chain Operations Management Conference 

• 2026 Asia-Pacific Pet Industry "Digital Silk Road" Closed-door Business Conference

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Pet Industry Cross-Border E-Commerce

When it comes to global cross-border e-commerce, China leads the way—and within China, Shenzhen stands at the forefront. As the "Global Capital of Cross-Border E-Commerce," Shenzhen achieved CNY 372 billion in cross-border e-commerce import and export volume in 2024, ranking first in China for three consecutive years. The city is home to over 80,000 cross-border e-commerce sellers, accounting for nearly 50% of the national total.

The 7th Global Pet Industry Cross-Border E-Commerce Trade Fair
The global pet consumption market currently exceeds CNY 2 trillion annually, with a projected 5% CAGR from 2024 to 2031, sustaining yearly growth of over CNY 100 billion.


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"Going Global, Inviting In"

Going Global:

We are strengthening exchanges and partnerships with international pet industries, facilitating resource matching and trade collaboration. Additionally, we organize delegations of premium Chinese pet companies to participate in overseas exhibitions and host "Business Matchmaking Sessions" in local markets to deeply expand global pet trade opportunities.

Inviting In:

We invite overseas buyers from over 40 countries and regions—including Europe, North America, South America, Southeast Asia (Japan, Singapore, Thailand, Malaysia, Indonesia, Vietnam, India, Türkiye, Brazil, etc.)—to visit Shenzhen Pet Fair in organized groups. Furthermore, we actively promote trade matchmaking between Belt and Road countries and the global pet industry through multiple channels.

Scope Exhibition

Live Pets
Dogs | Cats | Rabbits | Hamsters & Other Live Pets
Pet Food
Pet Food | Treats | Feed | Food Additives | Food Processing Machinery | Food Packaging Technology
Pet Supplies
Apparel | Beds & Mats | Cages & Houses | Toys | Grooming Products | Bath & Care Items | Training Accessories
Pet E-Commerce
Online Stores | Mobile Apps | O2O Services
Pet Healthcare
Veterinary Hospital Equipment | Surgical Instruments | Pet Medications | Health & Care Products | Biological Products | Prescription Feed | Test Kits & Reagents