Going global and inviting in | Link to Singapore Pet Show
From April 24th to 26th, the Shenzhen Pet Fair's "Going Global, Inviting In" Overseas Expansion Plan · Singapore Chapter was fully launched! To continuously promote trade exchanges and cooperation between the pet industries of China and Singapore, the Shenzhen Pet Fair team was invited to fly to Singapore for an on-site inspection of the Singapore Pet Expo. We engaged in in-depth discussions with the event organizers, brand owners, distributors, retailers, and other institutions regarding various forms of trade cooperation. Additionally, an agreement was reached on organizing a group to participate in the 15th Shenzhen Pet Fair in 2026. Many industry professionals expressed their anticipation for joining the Shenzhen Pet Fair next year, aiming to seize the growth opportunities in the global pet market and achieve cross-regional collaborative development in the industrial chain.
Singapore: High Pet Ownership Rate & Thriving Two-Way Trade
Data shows that Singapore has a household pet ownership rate of 32%, reflecting the locals' strong affection for pets. By 2024, the country's pet population has exceeded 300,000, with dogs and cats accounting for over 80% of the market share. Meanwhile, the small pet (hamsters, rabbits, etc.) and aquatic pet sectors are also on the rise. The total pet consumption market has reached S$1.2 billion , with an annual compound growth rate of 7%, demonstrating robust market vitality and promising growth potential.
Thanks to its geographical advantages and free port policies, Singapore has become a key distribution hub for pet products in Southeast Asia, with booming two-way trade in imports and exports. Data reveals that Singapore's annual pet product trade volume reaches S$2.5 billion. Imports are dominated by premium pet food from Europe and the US, along with Japanese pet supplies, catering to the high demands of local pet owners. Exports mainly consist of pet health supplements, aquarium equipment, and related products.
April 25th , The 11th Singapore Pet Expo Kicks Off at Singapore Expo
Covering an exhibition area of 15,000 square meters, this year's event featured over 300 brands. The Shenzhen Pet Fair delegation engaged in in-depth discussions with organizers, brands, distributors, retailers, e-commerce platforms, pet stores, and veterinary hospitals to explore business collaboration opportunities. By gaining firsthand insights into the unique characteristics and partnership demands of Singapore’s pet market, the team established efficient cooperation models, achieving results that exceeded expectations.
Exploring Singapore's Pet Market to Facilitate Industry Partnerships
To uncover the vast business potential of Singapore's pet market, the Shenzhen Pet Fair delegation conducted an in-depth tour of the city's key pet consumption districts. The team visited nearly 100 local pet stores, veterinary clinics, and trading companies to gain insights into: The current ecosystem of Singapore's pet industry, Emerging market trends and developments, Promising supply chain collaboration opportunities.
Through in-depth exchanges, the Shenzhen Pet Expo team identified three defining characteristics of Singapore's pet market:
■ Strong Potential for Value-for-Money Products:
Multiple distributors expressed keen interest in importing cost-effective Chinese products such as freeze-dried treats, smart pet gadgets, and walking harnesses. Chinese manufacturers enjoy competitive advantages by offering premium quality at accessible price points - perfectly positioned to fill the mid-to-high market gap in Singapore and meet growing demand from the expanding pet-owning population.
■ Urgent Need for Supply Chain Solutions:
Local chain enterprises not only dominate 60% of Singapore's retail market, but also extend their operations to neighboring countries like Malaysia and Indonesia. However, securing high-quality supply chains has become a critical bottleneck in their expansion. These businesses are actively seeking to leverage China's extensive product resources and efficient supply network to enhance their competitive edge in the region.
■ Cross-border E-commerce Opportunities:
Half of local traders have already expanded onto platforms like Shopee and Lazada, leveraging Singapore's status as a free port and regional trade hub to rapidly penetrate neighboring pet markets through efficient logistics networks. This trend highlights new synergies between Southeast Asia's pet e-commerce sector and China's supply chain capabilities.
