China(Shenzhen) International Pet Supplies Exhibition

March 12,Co-hosted by Shenzhen Pet Fair and the Shenzhen Pet Industry Association,The 4th Global Pet Industry Channel Development Conference & The Belt and Road Pet Industry Summit was successfully held at Shenzhen Wuzhou Guesthouse under the theme "Cross-Border Collaboration, A New Chapter for Pet Industry"!

Focusing on the hot spot of global pet industry market reform, the conference aims to promote the development and upgrading of pet industry channels, join hands with domestic and overseas pet industry leading elites and many cross-border celebrities, and with nearly 1000 participants on the scene, it focuses on discussing new trends in many fields, such as import and export, supply chain, big data, overseas channels, brand operation, offline channels, and deeply shares the opportunities of pet industry in countries along the "the Belt and Road", enables enterprises to expand domestic and international blue ocean markets, and builds an international exchange and cooperation platform for global pet industry..

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In recent years, the global pet economy has shown sustained growth. The global pet market has exceeded 2 trillion yuan in 2024 and is expected to continue expanding at a compound annual growth rate of 5%. Among them, the Chinese market has performed outstandingly, with a scale of 300.2 billion yuan and a household pet ownership rate of about 25%. Although it is lower than the average level in Europe and America (70% in the United States and 50% in the United Kingdom), it has enormous growth potential. North America accounts for 30% of the global market share, while the Southeast Asian market has become an emerging growth pole with an average annual growth rate of 15%.

Distinguished guests including Mr. Hong Jun, Deputy Director of Shenzhen Market Supervision Administration, and Mr. Song Weiqiang, representative of the organizing committee from Shenzhen Pet Fair, alongside industry leaders from Amazon, Seoul Customs (Korea), RedDog, BGI Group, Indonesia International Pet Expo, Pet Industry White Paper, Payoneer, and Xiaohongshu, gathered to explore new global opportunities for pet enterprises.

Against the backdrop of Chinese pet companies accelerating their global expansion by leveraging strong manufacturing and supply chain advantages, these experts analyzed key market trends and shared insights to help businesses seize domestic and international growth opportunities. Together, they charted a new blueprint for global pet industry channel development, fostering cross-border collaboration and innovation.

Junha  Yoon, Seoul Customs, South Korea, gave a keynote speech titled "Interpretation of Korea's Policy on Facilitating Customs Clearance for Pet Products". She delved into hot topics such as import tariffs for major pet products, animal items with import requirements, import clearance precautions, and recent trends in pet imports, introduced the 0% tariff enjoyed by pet products through certificates of origin (C/O), as well as the distribution of pet import sources in South Korea. The import of cat food has shown a significant growth trend.

Indonesia International Pet Expo CEO-Mr.DIDIT SISWODWIATMOKO，On site theme sharing "Indonesia - Reshaping the Global Trade Landscape, Will It Become a New Battlefield for China's Pet Industry to Go Global?" introduced the economic overview of Indonesia, pet market, and pet related regulations. Over 72% of Indonesian households own pets, and the pet food market has an annual growth rate of nearly 15%.

Liu Xiaoxia, Pet Industry White Paper&Pethadoop, shared the theme of "Southeast Asia White Paper&China White Paper Global Release" on site, interpreting the differences in the Southeast Asian pet market through big data. The regional market size has exceeded 20 billion US dollars, with an annual growth rate of 15%. Brands need to focus on localization, strengthen compliance, and use cross-border e-commerce and other channels to reduce the cost of going global.

Focusing on the topic of "Sailors, start a new journey! Is 2025 domestic pet products going to sea a red sea or a blue sea of opportunity. Discussed the hot topics such as expanding overseas market capacity globalization, Southeast Asia's favorite core consumer demand, live broadcast and private domain traffic operation, vertical e-commerce Chewy platform data, brand sailing track and other market judgments, the Belt and Road opportunities, and cultural adaptation.

In terms of industry exchange and knowledge transmission, the conference has achieved fruitful results, building a face-to-face communication platform for global pet industry brands, manufacturers, distributors, e-commerce, retail stores and other parties, promoting understanding and cooperation between different sectors of the industry, and promoting the optimization and integration of global pet industry resources. At the same time, each segment of the conference covers multiple fields of the pet industry, from cross-border e-commerce, policy interpretation to brand operation, providing participants with high-quality industry knowledge and practical experience, and promoting the professional development of the pet industry.

From the perspective of market expansion and industry synergy, the conference focuses on the global pet market, deeply explores the trends of pet industries in countries along the "the Belt and Road", and explores new opportunities for enterprises in domestic and foreign markets. The "the Belt and Road" initiative has led to frequent trade exchanges between China and countries along the Belt and Road, lowered trade barriers, opened up international market space for favored enterprises, and expanded markets through cross-border e-commerce platforms and other channels. Under the trend of cross-border integration in the global pet industry, we aim to assist pet companies in accurately positioning their markets and promote the coordinated development of the global pet industry.